Search is splitting in two: classic rankings on one side, AI answers that cite (or silently digest) your pages on the other. These posts track what measurably works for a small site on both fronts — llms.txt, the zero-click reality check, Google's scaled-content policy, and how to earn citations from ChatGPT and AI Overviews.
Google now ships smaller core updates unannounced. Here's how to plan a blog around continuous ranking changes in 2026 — without waiting for a name.
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Google Search ignores llms.txt and says so in writing. Here's what the data shows about who actually reads the file, and when it's still worth shipping.
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How to get cited by ChatGPT and AI Overviews: the page-level patterns that win a small blog a share of the citation market, not domain authority.
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Only about 32% of Google searches still send a click. Here's what a blog is for in zero-click search 2026 — what to write, and what to measure instead.
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Google's scaled content abuse policy never makes AI the offence. Here's what it actually bans, what it doesn't, and how to publish safely in 2026.
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